HDTV's in More that Halk al All U.S. Homes

Seven in Ten Receive HD Programming Package

(Alexandria, VA – August 04, 2009) A recent Cable & Telecommunications Association for Marketing (CTAM) tracking Pulse report shows strong growth over the past year in HDTV ownership. In 2009, 53 percent of total U.S. households report owning a high definition television, an 18 percentage point increase in ownership over 2008, when 35 percent of households reported owning an HDTV (23 percent in 2007). Among HDTV set owners, 69 percent now subscribe to high definition service, compared to 56 percent a year ago.